Dark Plum Hair Color Dye - Vegan & 100% Gray Coverage, Lasts Up to 8 Weeks

Discover Better Natured Liqui-Crème Permanent Hair Color

NATURALLY-DERIVED INGREDIENTS We adhere to strict standards and utilize the Global ISO Standard 16128, ensuring that our ingredients are sourced from nature and minimally processed.

100% GRAY COVERAGE Our highly pigmented color is effective in covering even the most resistant grays, providing 100% gray coverage that lasts for up to 8 weeks.

TRIPLE PLANT-MILK BLEND Our vegan formula contains a unique blend of Coconut Milk, Tahitian Palm Milk, and Orchid Milk, delivering exceptional conditioning results.

PREMIUM-LEVEL FORMULAS Our products are entirely free of sulfates, parabens, and harsh salts, making them safe and gentle for colored hair. Additionally, they are gluten-free and vegan-friendly.

Browse our selection: 1. BLACKS/BROWNS 2. BLONDES 3. REDS

Enhance your hair care routine with Better Natured Color Care Shampoo, Color Care Conditioner, Color Correcting Creams, Heat Styling Lotion, and Hydrating Leave-In Milk.

Customer Reviews: - Color Care Shampoo: 4.3 out of 5 stars - Color Care Conditioner: 3.9 out of 5 stars - Color Correcting Creams: 4.3 out of 5 stars - Heat Styling Lotion: 4.0 out of 5 stars - Hydrating Leave-In Milk: 4.5 out of 5 stars

Price: - Color Care Shampoo: $20.00 - Color Care Conditioner: $20.00 - Color Correcting Creams: $22.00 - Heat Styling Lotion: $22.00 - Hydrating Leave-In Milk: $22.00

Benefits: - Keep Color Vibrant For Up To 9 Weeks - Eliminate Brassiness - Protect Hair When Blow Drying - Hydrate, Soften & Detangle

Naturally-Derived Ingredients: - Color Care Shampoo: 86% - Color Care Conditioner: 95% - Color Correcting Creams: 96% - Heat Styling Lotion: 93% - Hydrating Leave-In Milk: 97%

Hair Product Types: - Shampoos & Conditioners - Hair Color Treatments - Hair Styling Products - Hair Care Treatments

FAQs: - Is one hair color dye tube enough for long/thick hair? For best results, we recommend using 2 tubes for thick or long hair to ensure even saturation. - Will this hair color lighten already colored hair? Our hair color cannot lighten previously colored hair. - Will this product cover stubborn grays? Our naturally-derived formulas are effective in covering stubborn grays. We recommend adding a neutral shade to your formula for extra coverage. - How long does the color last? Our permanent hair color is fade-proof for up to 8 weeks. - What shampoo and conditioner should I use? We recommend using our Color Care Shampoo and Conditioner collection to prevent color fade. - What comes with the hair color dye tube? The hair color dye tube is sold separately from the developer and other coloring accessories. - Should I wash my hair before coloring? It is not necessary to wash your hair before coloring, unless there is heavy product buildup. If needed, wash and dry your hair before coloring for best results.

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